We could wax poetic about drugstore products all day. What isn’t there to love? The prices are budget-friendly and more often than not, they perform better than the pricier ones we buy elsewhere. However, we’d be remiss to ignore the fact that discovering new brands can be challenging; especially after we’ve grown attached to a set of staple items.

And thanks to the availability of drugstore products both on and offline, it’s almost impossible to keep up with never-ending parade of newbies hitting shelves. So there are a set of brands, both old and new, that you probably didn’t even know existed. Ahead, we’ve gathered nine that should definitely be on your radar.

STYLECASTER | Underrated Drugstore Brands | BH Cosmetics

BH Cosmetics

Makeup artists in training will fall in love with this brand’s expansive palettes, offered at a fraction of the price of designer brands.

Glamorous Blush Palette, $5.99, at BH Cosmetics 

Photo:
BH Cosmetics

STYLECASTER | Underrated Drugstore Brands | Black Radiance

Black Radiance

We’re obsessed with Fenty Beauty, too, but when Sephora doesn’t have your shade in stock, Black Radiance is a suitable alternative. Its entire lineup caters exclusively to brown skin.

True Complexion BB Cream, $5.99, at Black Radiance

Photo:
Black Radiance

STYLECASTER | Underrated Drugstore Brands | Catrice Cosmetics

Catrice Cosmetics

This brand updates at least 25% of its lineup twice a year, ensuring that you never grow bored with their products.

Liquid Metal Longlasting Cream Eyeshadow in California Creamin’, $5.99, at Ulta

Photo:
Catrice Cosmetics

STYLECASTER | Underrated Drugstore Brands | Essence Cosmetics

Essence Cosmetics

Makeup that costs less than lunch is an actual thing, thanks to this budget-friendly, but high quality line of cosmetics.

Make Me Brow Eyebrow Gel Mascara, $2.99, at Target

Photo:
Essence Cosmetics

STYLECASTER | Underrated Drugstore Brands | Jordana Cosmetics

Jordana Cosmetics

Like similarly priced brands, including e.l.f. and NYX, Jordana’s most popular products are the long-wear ones with insane pigment payoff.

Sweet Cream Matte Liquid Lip Color in Sweet Marsala Wine, $4.99, at Jordana Cosmetics

Photo:
Jordana Cosmetics

STYLECASTER | Underrated Drugstore Brands | Makeup Revolution

Makeup Revolution

Ulta shoppers are already familiar with this expert-approved brand and its signature product: banana powder, which can be used to set foundation and reduce shine.

Luxury Banana Powder, $8, at Ulta

Photo:
Makeup Revolution

STYLECASTER | Underrated Drugstore Brands | Model's Own

Models Own

This British brand just landed in Ulta and it’s only a matter of time before the budget items make their way into drugstores.

Matte Liquid Lipstick, $10.48, at Models Own

Photo:
Models Own

STYLECASTER | Underrated Drugstore Brands | Pixi by Petra

Pixi by Petra

We’re personally obsessed with this brand’s brow gel, but don’t sleep on the skin care range, either.

Makeup Fixing Mist, $15.00, at Pixi Beauty

Photo:
Pixi Beauty

STYLECASTER | Underrated Drugstore Brands | Sleek Makeup

Sleek MakeUP

This British import is already a hit in the states, thanks to its luxe packaging and drugstore prices.

Highlighting Palette in Cleopatra’s Kiss, $12.99, at Target

Photo:
Sleek MakeUP

Next slideshow starts in 10s

Carry-All Totes Made for Busy
Women Who Get Shit Done

Carry-All Totes Made for Busy
Women Who Get Shit Done



Credit photo. StyleCaster