There’s a big mix up when to comes to define sustainable fashion. Is it eco-friendly? Vegan? Conscious? And what does Ethical Fashion even mean? We’re here to help you out.

Most of us have never even thought about how the clothes and accessories we choose to buy may affect someone else’s livelihood or how it may change the environment we live in. There really is a lot to take on before making such an instant decision, so we’re here to make it easier.

We believe in Sustainable Fashion as a group of practices all of us can acquire to make better decisions when it comes to shop for clothing and accessories. As the saying goes, every little thing helps. So let’s define the categories by materials and by concept.

By Concept:

Conscious Fashion

A lighter approach to sustainable fashion, Conscious stands for creating awareness and implementing new practices to make a brand cleaner in terms of harmful practices towards the environment and the society.

Ethical Fashion

This variant is a rounder approach towards sustainability, since it cares not only about the materials and the environment, but it also cares about the people behind the production and how their lifestyle can be improved.

Slow Fashion

Basically one of the main approaches to Sustainable Fashion is to consume less and to choose better. Of course this often means investing more in a garment but in exchange you’ll get great quality that will last a long time. Since Slow Fashion is about shopping less, the pieces seem to be more essential focused and in easy to match colors.

By Materials:

Eco Friendly Fashion

It refers to environmentally friendly certified fashion related products. If you find a product containing eco friendly materials, it means said materials were sourced out in ways that are certified to be the less harmful way to produce them. Usually these products have a certification stamp in their tags provided by an organization that regulates the environmental impact any product can have.

Vegan Fashion

Another variant of sustainable fashion this is a stricter one. As the name says, Vegan Fashion does not use any animal product or byproduct in their pieces, packaging or anything involving the brand.

Cruelty Free Fashion

This refers to brands that don’t use materials in their products that test on animals, or that are produced through animal cruelty. On the other hand, we believe it should approach too towards society, meaning certifying the products weren’t produced in sweatshops or by underage workers.

All these variants define Sustainable Fashion. It’s a group effort and one does not cut importance from the other. It totally depends on your lifestyle and how you decide to embrace sustainability into your life. Ready to start? Check out our sustainable initiative

Ankura Team

Embrace Sustainability