In recent seasons, when you thought of Zara, images of clean, minimalist looks probably came to mind. There was nary a ruffle, embellishment, or fringe detail in sight, for the most part, and the color palette was muted. But thanks to Gucci, that’s all changed. Gucci has emerged as the most influential brand since creative director Alessandro Michele took the helm in 2015, and as a result, the fashion industry as a whole has adopted his maximalist aesthetic. Maximalism is defined by bold, layered looks, embellishment, color, pattern, and a mix of shapes and textures. It’s the opposite of the minimal subtly that was the sartorial norm three years ago.
Given Zara’s acute understanding of shifts in trends, no further explanation is needed to understand why the brand has ditched the minimalist looks in favor of maximalist looks, in the case of both their massive inventory and how they style it. Frills, prints, color, and layering abounds and given their loyal fan base, we’re quite sure that Zara lovers around the world have begun to ditch their minimalist looks, at least for now. (That said, if minimalist looks best reflect your style, then by all means, stick to what makes you feel comfortable and confident.)
Keep scrolling to shop Zara pieces that display their shift to maximalism, and see how this way of dressing plays out in real life at the end.