Style Guidelines for Women Entrepreneurs to Find More Success

Looking to up your business style ante? Enjoy my style guidelines for women entrepreneurs featuring what modern business women should wear for a variety of occasions like pitching for funding, attending networking events, social media photos, and speaking at large events in this guest post on their site.


You’ve practiced that pitch a thousand times, but what on earth should you wear on the big day?

Pitching for funding

Style Strategy = SUCCES

Obviously, you want to look as successful as your business. Nothing attracts money more than money. Dress rich. Now’s the time to pull out the most well-made garments you own. A go-to knee-length dress for this occasion is a must have. Don’t forget the details, like a good pair of shoes. Opt for simple, well-made modern classics (you should have them in your biz wardrobe anyway) with a great cut, preferably ones that are clean and architectural. Stay clear away from anything too short, too revealing, or too busy. Strong neutrals like red, black, or blue or best.

Attending networking events

Style Strategy = APPROACHABLE

Your goal for attending a networking event is to meet new people. Therefore, the last thing you want to do is seem stand-offish.

Avoid anything overly contrived, too slick, or crazy trendy unless its a fashion industry event. Go for a more relaxed, yet pulled together look. Separates are key for a dressed down, dressed up look.

Roll up your sleeves to not look high-maintenance. Interesting accessories are a great conversation starter. Opt for a shoulder bag rather than a handheld satchel or clutch allowing your hands to be free to hold a drink or reach for a business card

Social media photos and online image

Style Strategy = ENGAGING

Think of that little avatar as your cover shot and look at magazines for styling examples. So many women freak out on this one and you really shouldn’t as the nervousness will transcend into your face.

When I was a stylist I loved styling magazine covers because you had to convey so much in a very limited amount of real estate. Same goes for your social media photo.

Inasmuch as what you wear is critical, so are your hair and makeup for such a tight shot. You want to look modern, not dated and stiff or messy and frantic. This might be a good time to rethink your current hairstyle if zooming in on it gives the impression of an 80s prom photo. Makeup should be natural. Matte is best with dewy sheer lips. Avoid anything overly frosted or goopy. Be aware of the light and how it casts shadows on your face. You can always retouch, but soft natural light may save you the trouble.

As for what you wear, keep to colors that flatter your skintone and tap solids over prints. Avoid boxy cuts. Opt for a few lightweight layers to create textural interest around your neck. Long necklaces are great as they bring the eye down and dangling earrings are distracting. Skip eyeglasses unless they are part of your signature look.

Check your angles to see which way you look the prettiest and avoid a straight-on shot, unless it doubles as the one on your driver’s license. Be aware of where the photo will be cropped to see that it is in area that flatters your figure.

And for god’s sake, don’t stand with your arms crossed because you think that cliché pose conveys power… it makes you look dated and unyielding.

Speaking at a large event

Style Strategy = POISE

Most of the time, speaking engagements involve travel and not necessarily spending your time with the same people . The advantage is that you can have one or two “speaking event” dresses and repeat them as you go. In my FocusOnStyle interview with keynote leadership and motivational speaker Alison Levine, she talks about her go-to favorite dress, “It’s sleeveless so it works in warm climates, and for colder climates or more conservative audiences I throw a short blazer on top.” What you wear should demonstrate self-confidence and fit nicely both on you and in a suitcase. You want to avoid anything that could possibly cause a wardrobe malfunction or need a valise of bodyshapers to fit right. Go for something with pockets to give you a place to hide fidgety hands. A lean silhouette with clean lines will look better on stage or across a crowded room than something with too many details, gathers, or flounce.

Michelle Obama is a terrific power dressing muse for clean chic that looks both sharp and professional on stage.