Think back to the time when repping the logo of your favorite brand was all the rage. Then also think back to when that trend quickly faded and visible brand names became not only obsolete but also uncool. If you saw someone walking down the street in a logo tee, you likely cast instant fashion-girl judgments followed by rapid snickering. Okay, so maybe you weren’t that much of a mean girl, but you get the point.
Well, we have news for you—this once cliché trend is officially back and is nearly replacing band and graphic tees as we know it. Brands and designers alike are churning out tees, sweatshirts, and more with their names plastered all over them. From the blogger-approved (and -obsessed) Gucci T-shirt to the ever-evolving and forever-retro Adidas sweatshirts, this trend has already blown up in the last year and will only get bigger as we navigate our way through 2017.
Keep reading to shop the logo tees and to see how the street style set styles them.