Brunello Cucinelli is an Italian luxury and casual-chic brand, which built its success around cashmere clothing. Brunello Cucinelli built its business around the Humanistic Enterprise model which revolves on Italian Craftsmanship, Sustainable Growth, and Exclusive Positioning and Distribution. The company made over €503 million in 2017, mainly driven by its retail channel, which represented 53.7% of its revenues. Italy, Europe, and North America represent the largest markets for Brunello Cucinelli.