Most recently, the topic of modest fashion has come to the forefront thanks to models like Halima Aden. As a practicing Muslim, the teen and first-time Fashion Week runway star this year, sparked conversation and praise simply by being herself and wearing a hijab as she walked for Yeezy Season 5, Alberta Ferretti, and Max Mara his past month. Furthermore, brands like Nike have also been making an effort to expand their offerings for female athletes who cover their heads for religious purposes. But the latest announcement in modest fashion comes from a new e-commerce site that is not only made for women who chose the lifestyle, but it’s also helping to redefine what modesty means.

The Modist debuted last week, and at first glance, you might not notice what sets this new shopping destination apart. It houses exciting designers, such as Preen, Re/Done, Rachel Comey, and Christopher Kane, and its homepage welcomes you with dreamy editorial shoots. But The Modist’s ethos is its own secret ingredient for success.

“The Modist is here to change perceptions and extend a softly empowering influence, offering a new chapter for modest fashion,” as the site reads. In other words, it’s aimed to serve and celebrate all women who dress modestly, be it for religious, cultural, or personal reasons. And more so, the site is setting out to do it in a high-fashion, creative, and uplifting way. Bright colors, statement prints, and bold silhouettes included.

To get a better sense of who the modern and modest women is, keep scrolling to see The Modist’s video, and then shop key pieces from the site.



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